Wealth management in Armenia is still a relatively new field. For more than two decades, the country’s financial landscape was shaped mainly by traditional banks and credit institutions. Until recently, families had limited tools for building long-term financial strategies. But as the economy grows and the Armenian diaspora becomes more active, the demand for professional wealth management services is rising rapidly.
Wilco Wealth Management stands at the center of this transformation. The company began its journey in 2002 as Alfasecurities and has operated for many years under the supervision of the Central Bank of Armenia. Over time, it obtained all key licenses — for brokerage, investment, consulting, and trust management — establishing a solid foundation for a structured and transparent approach to wealth management.
The change of ownership and large-scale rebranding in 2025 marked the beginning of a new chapter. Today, Wilco draws on two decades of experience to build an international company where Armenian traditions, global standards, and modern wealth management culture come together.
“In Armenia, financial decisions are rarely made alone. More often, they are discussed within the family — where traditions align with modern perspectives and ambitions,” says Irina Belysheva, CEO of Wilco Wealth Management. “We help bring structure and long-term vision to those decisions, ensuring that family plans are built to last for generations.”
Global Standards, Local Values
The level of service at Wilco Wealth Management meets the standards of clients experience in Zurich, Dubai, and London. At the same time, the company combines global expertise with a deep understanding of the Armenian market. This balance allows Wilco to deliver world-class solutions — tailored to the local culture and values of Armenian families.
Three core values form the foundation of Wilco’s philosophy: trust, creativity, and vitality. These are not slogans but principles that define every relationship with a client.
“Trust is at the heart of everything we do. Creativity allows us to find solutions where others see limits. And vitality reflects the energy and genuine commitment that drive us every day,” notes Irina Belysheva.
Solutions for Future Generations
For Wilco, wealth management is not only about preserving what has been built — it is about creating a solid foundation for the future. The company helps families view prosperity as a living system, where financial, cultural, and human resources are interconnected and strengthen one another.
This perspective allows not only the transfer of assets, but also the preservation of knowledge, experience, and responsibility — the values on which a family’s growth is built from generation to generation.
Wilco Wealth Management develops personalized strategies that include asset structuring, investment and tax planning, legal advisory, and bespoke concierge services. This comprehensive approach enables the company to find effective solutions even for the most complex challenges — from managing assets across multiple jurisdictions to planning capital succession.
Wilco Sets New Standards
As a trusted partner, Wilco Wealth Management is setting new standards for wealth management in Armenia and across the region — transforming the client experience and continuously raising the bar.
“Our mission is not only to provide services, but to shape a culture of thoughtful wealth management,” says Olga Omelchenko, Deputy CEO of Wilco Wealth Management. “That requires a systematic approach and a constant commitment to improving the client experience.”
Key Achievements
Focus on HNWI/UHNWI. Wilco is elevating wealth management in Armenia to a new level by offering tailored solutions for high-net-worth clients and families. International Expertise. In a short time, the company has built a team of leading international professionals who have brought the world’s best wealth management practices to Armenia. Client Experience Benchmarking. Wilco became the first company in Armenia to implement the globally recognized Market Responsiveness Index (MRI) — an international standard for measuring and continuously improving client-centricity and service quality.
Looking Ahead
Wilco is more than just a company offering financial services — it is a catalyst for change in Armenia’s financial culture. By combining experience with innovation, and values with a modern approach, Wilco helps families preserve and grow their prosperity across generations.
“Armenia is rapidly becoming part of the global financial landscape, and Wilco continues to prove that world-class wealth management is possible here,” says Irina Belysheva. “Our goal is simple: to be a trusted partner and make this process truly meaningful for families.”
Learn more about Wilco Wealth Management at https://wilco.management/web, connect with the Wilco community on LinkedIn, and follow key financial updates on Telegram.
