{"id":2840,"date":"2024-01-17T16:38:34","date_gmt":"2024-01-17T16:38:34","guid":{"rendered":"https:\/\/armenianews.me\/En\/four-out-of-10-ceos-ready-to-sacrifice-profits-to-put-climate-action-first\/"},"modified":"2024-01-17T16:38:34","modified_gmt":"2024-01-17T16:38:34","slug":"four-out-of-10-ceos-ready-to-sacrifice-profits-to-put-climate-action-first","status":"publish","type":"post","link":"https:\/\/armenianews.me\/En\/four-out-of-10-ceos-ready-to-sacrifice-profits-to-put-climate-action-first\/","title":{"rendered":"Four out of 10 CEOs ready to sacrifice profits to put climate action first"},"content":{"rendered":"<p>Sign up to the Independent Climate email for the latest advice on saving the planetGet our free Climate email<\/p>\n<p>Four in ten business leaders say that they are willing to compromise on short-term profits in order to prioritise climate action.<\/p>\n<p>Around 40 per cent of 4,702 chief executives surveyed by PwC, the world\u2019s largest consulting firm, said they have \u201caccepted lower hurdle rates for climate-friendly investments than for other investments\u201d.<\/p>\n<p>In the last Global CEO Survey only 25 per cent of respondents gave this answer, underscoring a growing level of concern at some of the world\u2019s largest companies about the impacts of global warming.<\/p>\n<p>A third of respondents said the climate crisis was expected to shift how they do business over the next three years. Last year brought unprecedented levels of extreme weather events and the hottest temperatures on record. 2024 is expected to be even hotter.<\/p>\n<p>The sense of urgency was stronger among CEOs in locations where the climate crisis is having more immediate impacts. Business leaders in Asia were willing to undergo more short-term losses to prioritise climate action than in other regions.<\/p>\n<p>The survey also found that 45 per cent of CEOs believe their companie \u201cwill not be viable in ten years\u201d if it doesn\u2019t transition.<\/p>\n<p>\u201cWhether it is accelerating the rollout of generative AI or building their business to address the challenges and opportunities of the climate transition, this is a year of transformation,\u201d Bob Moritz, global chairman of PwC, said in a statement.<\/p>\n<p>The survey comes as business elites, political leaders, and activists gathered in Davos for the World Economic Forum with concerns over spiralling climate crisis and AI top on the agenda. <\/p>\n<p>However, the new report doesn\u2019t mean that all large corporations are taking climate risks into consideration.<\/p>\n<p>The PwC report noted that \u201cfewer than half of all respondents have incorporated climate risk into financial planning \u2013 and nearly one-third have no plans to do so\u201d.<\/p>\n<p>They also appeared unwilling to invest more money in reskilling workers for a net-zero economy or investing more in nature-based climate solutions &#8211; even though PwC surveys have previously shown that 55 per cent of global GDP is moderately or highly dependent on nature.<\/p>\n<p>The survey also showed an increase in confidence in the global economy among CEOs, despite wars in Ukraine and Gaza. Of the executives, 38 per cent were optimistic about growth, compared to 18 per cent last year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sign up to the Independent Climate email for the latest advice on saving the planetGet our free Climate email Four in ten business leaders say that they are willing to compromise on short-term profits in order to prioritise climate action. Around 40 per cent of 4,702 chief executives surveyed by PwC, the world\u2019s largest consulting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[173],"tags":[],"class_list":["post-2840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Four out of 10 CEOs ready to sacrifice profits to put climate action first - Armenia News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/armenianews.me\/En\/four-out-of-10-ceos-ready-to-sacrifice-profits-to-put-climate-action-first\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four out of 10 CEOs ready to sacrifice profits to put climate action first - Armenia News\" \/>\n<meta property=\"og:description\" content=\"Sign up to the Independent Climate email for the latest advice on saving the planetGet our free Climate email Four in ten business leaders say that they are willing to compromise on short-term profits in order to prioritise climate action. 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